The history of the Green & Black organic chocolate is really interesting to know. The
Green & Black’s organic traces its beginnings to the year 1991 when Craig Sams— the founder of U.K. organic food company, Whole Earth—received a sample of 70% chocolate made from the organic cacao beans. Craig’s wife, Josephine Fairley—columnist for The London Times—tasted the chocolate as well, and the response was completely unanimous: the couple were blown away for sure. Having never tasted the chocolate with such great intensity and the depth of the flavour, the two were particularly determined in order to produce the first Green and Black organic chocolate which available on a mass market scale. That first bar was likewise a 70% cacao; little did Craig and Jo realize that it would also plant the seeds for what would become one of the world’s premier organic chocolate brands, Green & Black’s.
Before the brand name was to become a leading trademark for the category of the organic chocolate, however, Craig and Jo first needed to conjure it up. After thinking long and hard, they decided on something that they felt would best represent the foundation of the brand. The term green symbolizes the concept organic and the black represents the dark, near black color of chocolate.
The Green & Black organic’s source its cacao from all over the world, but mainly from the Dominican Republic and Belize; and also favors the Trinitario variety. Trinitario is an ideal choice because it contains the robust, deep chocolaty flavour of Forastero and also the complex flavour properties that make Criollo such a prized variety. It is also a hardy crop in the field, which particularly presents the fewer challenges to farmers than the more fragile and the labor-intensive Criollo.
Cocoa grows on the beautiful island of Belize. Shown are over story trees that provide shade for the cocoa. All of the Green & Black’s products are completely organic and have been certified by the California Certified Organic Program (CCOP) which is indeed an apex body. They meet the National Organic Program (NOP) standards which are established by the USDA. The company has been very well buying the organic cacao from the TCGA (Toledo Cacao Growers Association) farmer’s cooperative in Belize since the year 1994, paying far above the going rates of the world cacao market, with an additional Trade premium to further supplement the farmers’ income.
This particular initiative couldn’t have come at a better time. On the heels of a cocoa price crashed in the year 1991, when the Belizean cacao fell to less than half its former value, the farmers were abandoning the farms and seeking the work in nearby towns and the citrus plantations. The economy was far from the sustainable and the farmers’ confidence in the market was a meagre, at best.
For further details about green and black's organic and green and black organic chocolate please visit the website.
Before the brand name was to become a leading trademark for the category of the organic chocolate, however, Craig and Jo first needed to conjure it up. After thinking long and hard, they decided on something that they felt would best represent the foundation of the brand. The term green symbolizes the concept organic and the black represents the dark, near black color of chocolate.
The Green & Black organic’s source its cacao from all over the world, but mainly from the Dominican Republic and Belize; and also favors the Trinitario variety. Trinitario is an ideal choice because it contains the robust, deep chocolaty flavour of Forastero and also the complex flavour properties that make Criollo such a prized variety. It is also a hardy crop in the field, which particularly presents the fewer challenges to farmers than the more fragile and the labor-intensive Criollo.
Cocoa grows on the beautiful island of Belize. Shown are over story trees that provide shade for the cocoa. All of the Green & Black’s products are completely organic and have been certified by the California Certified Organic Program (CCOP) which is indeed an apex body. They meet the National Organic Program (NOP) standards which are established by the USDA. The company has been very well buying the organic cacao from the TCGA (Toledo Cacao Growers Association) farmer’s cooperative in Belize since the year 1994, paying far above the going rates of the world cacao market, with an additional Trade premium to further supplement the farmers’ income.
This particular initiative couldn’t have come at a better time. On the heels of a cocoa price crashed in the year 1991, when the Belizean cacao fell to less than half its former value, the farmers were abandoning the farms and seeking the work in nearby towns and the citrus plantations. The economy was far from the sustainable and the farmers’ confidence in the market was a meagre, at best.
For further details about green and black's organic and green and black organic chocolate please visit the website.
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