Monday 18 November 2013

Barry Callebaut chocolates and brand’s global appeal

What is the status of Barry callebaut market in China? 

The chocolate manufacturers such as Barry callebaut, Cadbury and Hershey's have now have taken about 70% of the China candy market. As Robert Callebaut, the greatest candy manufacturer with 25% of the globally market, recently started out its first candy selling unit in China market in Suzhou City, the top 20 candy companies on the globe that have now all signed up with the China chocolate market. But in the face of the globally opponents, China's local candy companies have been further covered up down the value series. .

Which is considered to be the second greatest chocolate market? 

As the CHF, the 4 billion-revenue-per-year Barry Callebaut set up its first manufacturing line in Suzhou, a complete globally candy market series is also growing. Market affiliates recommended that this would be a blow to the local China chocolate companies in this globalized competitors’ market. It further indicated that keeping up with the global opponents is particularly very important, or the China suppliers’ market series will become even more vulnerable. .

What is the potential of the foreign chocolate brands in China?
In the past few years, the globally chocolate market has especially slowed down with only 2-3% growth annually. This is mainly because per person chocolate consumption in the civilized globe is already at a advanced stage, determining 11 kg. On the other hand, China's per family candy consumption is only 0.1 kg, and its family candy market has been increasing at an amazing 10-15% per season, with an estimated market potential of 2.7 billion US dollars. Thus, China providers have become the second greatest chocolate market only behind the US. The planet's top twenty chocolate companies have all signed up with China chocolate companies, and there are more than 70 brought in or JV chocolate manufacturers in the China chocolate market. .

Barry Callebaut has made it clear that they are coming to talk about and get involved in China's economic growth. It plans to build the Suzhou manufacturer into the greatest among its 38 sectors globally, and achieve a 6-fold income improvement in the next five years via the Suzhou factory's excellent potential. .
What is the status of Barry Callebaut in comparison to the other chocolate brands in the global chocolate market? 

It is recognized that Barry Callebaut new plant in Suzhou will become the company's Asia-Pacific headquarter, as well as a income network centre for providing the China providers and the global manufacturers and specific customers. Big companies, such as Cadbury, Hershey's and Nestle, all currently have variety of the growth contracts with Barry Callebaut, whose OEM result of candy products amounts to 15-20% of each of the three significant brands' annually result. So the Barry Callebaut is indeed doing excellent in the global chocolate market. .

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