Tuesday 18 June 2013

Lindt chocolates – The chocolate which is as rich as its history

Lindt as it is more commonly known as a luxury Swiss chocolate and the confectionery company that has very skilfully developed a very special relationship with the Australian chocolate lovers since it opened its Sydney office way back in the year 1997. So much so that Lindt is now the leading premium chocolate brand in the country of Australia and very currently sits at number two in the general chocolate market behind Cadbury's with a market share of approximately 20% in the boxed chocolate category. Australia was also the first country in the entire world to house a Lindt chocolate store, as a consequence of the tenfold growth Lindt has enjoyed in the country of Australia during the last decade. That was back in the year 2004 and now there are six Lindt chocolate stores. There are now Four Lindt chocolate stores in the great and grand Australian capital Sydney and two in Melbourne which are doing excellent business.
The origins of Lindt as a company date back to the year 1845 when David Sprngli-Schwarz and his son, Rudolf Sprngli-Ammann opened a small confectionery shop in the beautiful old town of Zurich. Backed by a delicious range of the Lindt excellence confections, it was an entirely successful venture that enjoyed the great levels of customer demand. So much so that two years later, a small factory was added to it specifically to produce the chocolate in solid form.
When Rudolf Sprngli-Ammann retired in the year 1892, he handed over the entire control of the business to his two of his sons. The youngest, David Robert, was given the responsibility for a brace of the confectionery stores that particularly operated under the brand name Confiserie Sprngli, whilst the eldest, Johann Rudolf, was charged with running the chocolate factory. An ambitious man, Johann Rudolf had an entirely clear vision of how he wanted to grow the business with the passing time. This involved changing its name to Chocolat Sprngli AG and also taking over a chocolate factory owned by one Rodolphe Lindt of Bern.
More recently the whole size and the entire structure of Lindt company changed quite significantly when as a result of the aggressive expansion they acquired the noted Austrian chocolatier, Hofbauer in the year 1994, the Italian chocolatier, Caffarel in 1997 and the American chocolatier Ghirardelli in 1998 all of which were integrated into the company as wholly owned by the subsidiaries. As a result of this Lindt & Sprngli now is one of the largest chocolate companies in the entire world, running one factory each in Switzerland, Germany, France, Italy, Austria and the USA and the exceedingly high demand for Lindt excellence indeed tremendous.
For further details about lindt excellence and Lindt chocolate please visit the website.


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